NGUYEN, Thi Hong Nguyet; TRAN, Nguyen Khanh Hai; DO, Khoa; TRAN, Van Dung. The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior. Emerging Science Journal, [S. l.], v. 8, n. 1, p. 297–309, 2024. DOI: 10.28991/ESJ-2024-08-01-021. Disponível em: https://www.ijournalse.org/index.php/ESJ/article/view/2183. Acesso em: 17 jun. 2025.