WU, Ying-Ying; BATOOL, Hira; YANG, Yao-Jing. Relationship between the Characteristics of e-Commerce Live Streaming and Purchase Intentions: Moderating Effect of Hedonistic Shopping Value. Emerging Science Journal, [S. l.], v. 8, n. 3, p. 1097–1117, 2024. DOI: 10.28991/ESJ-2024-08-03-018. Disponível em: https://www.ijournalse.org/index.php/ESJ/article/view/2330. Acesso em: 12 jun. 2025.