LE, Nguyen; MAI, Ngoc Thi Bich; NGUYEN, Nhu Y Thi; VU, Huyen Ngoc Thi. Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits. Emerging Science Journal, [S. l.], v. 8, n. 5, p. 1764–1782, 2024. DOI: 10.28991/ESJ-2024-08-05-05. Disponível em: https://www.ijournalse.org/index.php/ESJ/article/view/2522. Acesso em: 16 jun. 2025.