Publisher & Affiliated Societies
European High-tech and Emerging Research Association (EUHERA)
Indexing & Abstracting
Search
Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty
Abstract : 2135
PDF : 1240
The Role of Viral Marketing in Social Media on Brand Recognition and Preference
Abstract : 11159
PDF : 5657
The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape
Abstract : 3979
PDF : 6199
Marketing Communication Strategy in the Retail Sector: Examining Repurchase Intention
Abstract : 1650
PDF : 1293
Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits
Abstract : 2558
PDF : 1686
Applying Conflict Management Styles to Resolve Task Conflict and Enhance Team Innovation
Abstract : 3829
PDF : 2632
A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis
Abstract : 1023
PDF : 551
Ownership Concentration and Accounting Conservatism: The Moderating Role of Board Independence
Abstract : 1647
PDF : 884
Demystifying Tourists' Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA
Abstract : 2137
PDF : 1156
Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention
Abstract : 814
PDF : 816
The Impact of CSR on Brand Identification, Word of Mouth and Consumer's Repurchase Intention in the Retailer Industry
Abstract : 1404
PDF : 827
Behavior of Russian Premium Fashion Consumers and Designers after the COVID-19 Pandemic and International Sanctions
Abstract : 2046
PDF : 907
Enterprise Innovation Decision-Making Towards Green and Sustainability from the Perspective of Cognitive Innovation
Abstract : 615
PDF : 384
The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior
Abstract : 2630
PDF : 1565
Does National Governance Affect the Capital Structure of Listed Firms during the COVID-19 Pandemic?
Abstract : 1292
PDF : 713
How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA
Abstract : 4613
PDF : 2402
Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets
Abstract : 4020
PDF : 1995
The Development of the Entrepreneurial Spirit Index: An Application of the Entrepreneurial Cognition Approach
Abstract : 2028
PDF : 1106
Stimulation of Purchase Behavior Toward Biodegradable Bags: The Role of Green Skepticism
Abstract : 1163
PDF : 617
How Do Transformational Leadership and Affective Trust Enhance Creativity?
Abstract : 1036
PDF : 479
