Rahardja, Untung, Science and Technology Faculty, University of Raharja, Tangerang,, Indonesia

• Vol 7, No 4 (2023): August - Research Articles
  Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy
  Abstract  PDF
• Vol 7, No 5 (2023): October - Research Articles
  The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms
  Abstract  PDF