Impression Management and Employee Contextual Performance in Service Organizations (Enterprises)

Impression Firm Performance Hospitality Firm Behaviour Organisation (Enterprise) Employee.

Authors

  • Friday Ogbu Edeh
    edeh.ogbu@funai.edu.ng
    Department of Business Administration, Alex Ekwueme Federal University, Abakaliki 1010,, Nigeria http://orcid.org/0000-0002-2185-0341
  • Nurul Mohammad Zayed Department of Business Administration, Faculty of Business and Entrepreneurship, Daffodil International University, Dhaka 1341,, Bangladesh
  • Saad Darwish Department of Business Management, Kingdom University, Riffa Building 287, Riffa P.O. Box 40434,, Bahrain
  • Vitalii Nitsenko 4) Department of Entrepreneurship and Marketing, Institute of Economics and Management, Ivano-Frankivsk National Technical Oil and Gas University, 76019 Ivano-Frankivsk, Ukraine. 5) SCIRE Foundation, 00867 Warsaw,, Poland
  • Iryna Hanechko Department of Economics and Business Finance, State University of Trade and Economics, 02156 Kyiv,, Ukraine
  • K. M. Anwarul Islam Department of Business Administration, The Millennium University, Dhaka 1217,, Bangladesh

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This study aims to investigate the effect of impression management on employee contextual performance in service organizations using quantitative methods. The social influence theory, which explains the role of superior influence over the subordinate, served as the theoretical underpinning for the study. A cross-sectional survey design was adopted in line with positivism research philosophy. The accessible population of this study consists of one hundred selected service-oriented firms (four-star hotels, fast food restaurants, and travel agencies) operating in the southern part of Nigeria. The sample consists of middle managers, human resource managers, front desk officers, housekeepers, and customer relationship managers. Frequency distribution was used to analyze participants' profiles, while linear regression was employed to analyze the formulated hypotheses. Statistical Package for the Social Sciences (SPSS) 20.0 served as statistical software. Linear regression results suggest that self-promotion exerted a significant positive effect on co-worker support. Ingratiation demonstrated a significant positive effect on customer satisfaction. It appears that exemplification exerted a significant positive effect on enterprise compliance. The outcome of this study has demonstrated that traditional managerial skills can no longer hold water in contemporary service-oriented organizations because of the workplace's dynamic and changing technological structure. This study concludes that impression management can assist managers in influencing their employees positively to achieve organizational objectives.

 

Doi: 10.28991/ESJ-2023-07-02-05

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