Factors Affecting Switching Intention from Cash on Delivery to E-Payment Services in C2C E-Commerce Transactions: COVID-19, Transaction, and Technology Perspectives

Betty Purwandari; Syahrul Alam Suriazdin; Achmad Nizar Hidayanto; Suryana Setiawan; Kongkiti Phusavat; Mutia Maulida

doi:10.28991/esj-2022-SPER-010

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Betty Purwandari
bettyp@cs.ui.ac.id
Faculty of Computer Science, University of Indonesia, Jakarta,, Indonesia
Syahrul Alam Suriazdin Faculty of Computer Science, University of Indonesia, Jakarta,, Indonesia
Achmad Nizar Hidayanto Faculty of Computer Science, University of Indonesia, Jakarta,, Indonesia
Suryana Setiawan Faculty of Computer Science, University of Indonesia, Jakarta,, Indonesia
Kongkiti Phusavat Department of Industrial Engineering, Kasetsart University, Bangkok,, Thailand
Mutia Maulida Department of Information Technology, Lambung Mangkurat University, Banjarmasin,, Indonesia

Vol. 6 (2022): Special Issue "COVID-19: Emerging Research"

Special Issue "COVID-19: Emerging Research"

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During the COVID-19 pandemic, the application of e-payment has rapidly increased. However, e-payment has not been able to achieve a trustworthy level in e-commerce transactions. Thus, cash payment methods with Cash On Delivery (COD) services still dominate C2C e-commerce payment transactions in Indonesia. This study aims to investigate factors that affect users' switching intentions from COD to e-payment services. The research model was adopted by using the Push-Pull-Mooring framework, integrating perceived COVID-19 risk, technology acceptance, and transaction effort. Empirical research was conducted using data from 546 COD and e-payment users in Indonesia, with Structural Equation Modelling (SEM) being used to validate the model and analyze the hypotheses. The results indicate that switching intention from COD to e-payment is significantly influenced by pull factors in e-payment, which are economic benefits, performance expectancy, effort expectancy, and critical mass. There are also two mooring factors that significantly influence the switching intention from COD to e-payment, which are trust and perceived security and privacy. This study makes a significant contribution to the literature in terms of validating a theoretical framework that emphasizes factors that influence user switching intentions from COD to e-payment in the context of the COVID-19 pandemic. This research can be a reference for Indonesian payment system regulators and e-payment service providers in formulating regulations and strategies to accelerate the spread of digital transactions in Indonesia.

Doi: 10.28991/esj-2022-SPER-010

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Purwandari, B., Suriazdin, S. A., Hidayanto, A. N., Setiawan, S., Phusavat, K., & Maulida, M. (2022). Factors Affecting Switching Intention from Cash on Delivery to E-Payment Services in C2C E-Commerce Transactions: COVID-19, Transaction, and Technology Perspectives. Emerging Science Journal, 6, 136–150. https://doi.org/10.28991/esj-2022-SPER-010

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Factors Affecting Switching Intention from Cash on Delivery to E-Payment Services in C2C E-Commerce Transactions: COVID-19, Transaction, and Technology Perspectives

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Factors Affecting Switching Intention from Cash on Delivery to E-Payment Services in C2C E-Commerce Transactions: COVID-19, Transaction, and Technology Perspectives

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Impediments of Green Finance Adoption System: Linking Economy and Environment

Optical and Structural Characterization of Bi2FexNbO7 Nanoparticles for Environmental Applications

Digital Transformation: Opportunities and Challenges for Leaders in the Emerging Countries in Response to Covid-19 Pandemic

Thermal Regeneration and Reuse of Carbon and Glass Fibers from Waste Composites