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• Exploring the Determinants and Consequences of Task-Technology Fit: A Meta-Analytic Structural Equation Modeling Perspective

  DOI : 10.28991/ESJ-2024-08-01-06

  Thira Chavarnakul , Yu-Chun Lin , Asif Khan , Shih-Chih Chen

  77-94

  Abstract : 1223

  PDF : 626

  DOI : 10.28991/ESJ-2024-08-01-06

• The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms

  DOI : 10.28991/ESJ-2023-07-05-09

  Athapol Ruangkanjanases , Asif Khan , Ornlatcha Sivarak , Untung Rahardja , Shih-Wen Chien , Shih-Chih Chen

  1588-1601

  Abstract : 1379

  PDF : 694

  DOI : 10.28991/ESJ-2023-07-05-09

• Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy

  DOI : 10.28991/ESJ-2023-07-04-014

  Tanaporn Hongsuchon , Untung Rahardja , Asif Khan , Tsung-Hao Wu , Chung-Wen Hung , Ruey-Hsing Chang , Chung-Hao Hsu , Shih-Chih Chen

  1232-1246

  Abstract : 1865

  PDF : 806

  DOI : 10.28991/ESJ-2023-07-04-014