Publisher & Affiliated Societies
European High-tech and Emerging Research Association (EUHERA)
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Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty
Abstract : 2079
PDF : 1092
The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape
Abstract : 3917
PDF : 5467
The Role of Viral Marketing in Social Media on Brand Recognition and Preference
Abstract : 11103
PDF : 5522
Optimizing STEM Education via e-Learning: Addressing Challenges and Strategic Planning for Graduate Employment Outcomes
Abstract : 607
PDF : 414
The Mediating Effect of Knowledge Integration on the Relationship between Capability and Innovative Behaviour
Abstract : 4882
PDF : 680
The Development of the Entrepreneurial Spirit Index: An Application of the Entrepreneurial Cognition Approach
Abstract : 2008
PDF : 1083
Impact of Continuing Education on Employee Productivity and Financial Performance of Banks
Abstract : 2022
PDF : 981
Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits
Abstract : 2459
PDF : 1461
Accounting Information Security Control and Satisfaction of Accountants Regarding Accounting Information Systems
Abstract : 1341
PDF : 1285
Marketing Communication Strategy in the Retail Sector: Examining Repurchase Intention
Abstract : 1621
PDF : 1217
A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis
Abstract : 1012
PDF : 528
The Development of a National Sport Event Management Model that Affects the Value Added of the Sport Industry in Thailand
Abstract : 1634
PDF : 865
Applying Conflict Management Styles to Resolve Task Conflict and Enhance Team Innovation
Abstract : 3810
PDF : 2558
The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior
Abstract : 2594
PDF : 1452
Enterprise Innovation Decision-Making Towards Green and Sustainability from the Perspective of Cognitive Innovation
Abstract : 607
PDF : 352
Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention
Abstract : 769
PDF : 623
The Impact of CSR on Brand Identification, Word of Mouth and Consumer's Repurchase Intention in the Retailer Industry
Abstract : 1394
PDF : 784
Consumers' Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention
Abstract : 2232
PDF : 1388
Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2)
Abstract : 3381
PDF : 2039
Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets
Abstract : 4010
PDF : 1946
Legal Protection against Patent and Intellectual Property Rights Violations Amidst COVID-19
Abstract : 927
PDF : 573
