Publisher & Affiliated Societies
European High-tech and Emerging Research Association (EUHERA)
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Factors Influencing Social Media Platform Engagement among Thai Students: A Quantitative Study
Abstract : 2902
PDF : 800
Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty
Abstract : 1935
PDF : 884
Assessing the Social Media User's Credibility Rating of Shared Content, and its Utilization in Decision Making
Abstract : 1346
PDF : 954
Impact of Social Media on the Development of New Products, Marketing and Customer Relationship Management in Kosovo
Abstract : 3270
PDF : 1510
Demystifying Tourists' Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA
Abstract : 2075
PDF : 1034
Innovative Chemical Engineering Education: Social Media-Enhanced Project-Based Learning Approaches
Abstract : 606
PDF : 272
Consumers' Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention
Abstract : 2180
PDF : 1337
Corporate Donations in the Context of Covid-19: Insights on Trust and Policy Innovation Opportunities
Abstract : 368
PDF : 161
Unlocking Potential Score Insights of Sentimental Analysis with a Deep Learning Revolutionizes
Abstract : 619
PDF : 263
Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students
Abstract : 1114
PDF : 462
A Research on the Effect of Social Media on Tendency to Entrepreneurship and Business Establishment (Case Study: Active Iranian Entrepreneurs in Social Media)
Abstract : 3984
PDF : 1498
Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention
Abstract : 688
PDF : 462
The Role of Viral Marketing in Social Media on Brand Recognition and Preference
Abstract : 10898
PDF : 5335
Beyond Social Norms: Exploring the Drivers of Youth's Political Participation Via Social Media
Abstract : 633
PDF : 353
How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA
Abstract : 4506
PDF : 2268
Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA
Abstract : 4509
PDF : 1911
Exploring Individuals' Experiences with Security Attacks: A Text Mining and Qualitative Study
Abstract : 990
PDF : 497
Social Ostracism and Bullying Among Social Pedagogy and Pedagogy-Psychology Students
Abstract : 366
PDF : 123
Evaluation of the Therapy Protocols and Vaccines Applied in the COVID-19 Pandemic
Abstract : 549
PDF : 291
Metaverse Technology in Communication Practices: A Case Study of IT Products Retailers in the UAE
Abstract : 1275
PDF : 649
The Impact of CSR on Brand Identification, Word of Mouth and Consumer's Repurchase Intention in the Retailer Industry
Abstract : 1347
PDF : 747
Influencer Credibility, Parasocial Relationships, and Product Involvement in Purchase Intentions
Abstract : 377
PDF : 102
